Commercial Brand Strategy

  • Brand Management

  • Commercial Growth Strategy

  • Investment Strategy

  • Marketplace Map and Competitor Analysis

  • Distribution Strategy

  • Product Innovation and Category Expansion Strategy

  • Sales and Margin Targets by channel

  • Marketing and Licensing

  • Content Strategy

  • Retail and Digital Marketing Strategy

  • Financial Growth Modelling

Brand Creative Direction

  • Creative Direction and Ideation

  • Brand Creative and Packaging

  • Logo, Web, Social, Product, GTM Creative Guidelines

  • Trend Forecasting

  • Product Creative Direction

Product Design and Development

  • Design Direction

  • Product Strategy and Merchandise Planning

  • Production Innovation

  • Category Expansion

  • Product Collaborations and Licensing

  • Color, Pattern, Blocks, Trim Package and Branding Theory

  • Product Development Calendar and Process

  • Product Tech Packs

  • Product Sample Approvals

  • Production Ready Handover

Supply Chain Solutions

  • Local and Import supply chain solutions (All Categories)

  • New Vendor terms and on boarding

  • Product Cost Negotiation

  • Vendor Relationships and Technical Development Support

  • ProductApprovals